Get Customers first NOT followers
Followers don’t pay the bills customers do. Some of the advice for small business start-ups in the market today tells about brand building and the need to engage people through social media, blogs, podcasts and in new inventive ways every day. This is all great but if you are spending your limited time “engaging” then when are you doing the “selling”? Also, small business owners have to face the fact that when they start out they don’t have a brand to build yet!
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Discover how to generate new content and topics instantly.
Okay, you have decided to create content to build your audience online or to generate leads and fill your sales funnel. You have your plan and you are executing it but soon you run into the “what next problem”. What topic will you create a content piece on? You are stuck on what topic to work with. Worse yet, your numbers are in from your previous content and no one is consuming your stuff? What gives? You start to sweat… the clock is ticking… Okay don’t worry!
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Top 10 Website Must-Haves
Success online for your business requires some key things your website needs. You will discover what your website needs and you can measure where your website measures up against these needs. Then you can build your action plan to your business success!
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Focus your spend, Website vs Social?
Delivery of this content breaks down into several different channels but I would like to focus on two distinct channels which most are familiar with: Websites and Social Platforms. As a business owner, keep this question in mind, “where should I focus my money and attention online for the long term benefit for my company?” Now with the stage set, let’s dive into Websites versus Social platforms review.
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TOP 5 Steps to online social success.
Most likely you are posting, pinning, streaming, casting, tweeting, commenting, reading, watching, and/or interacting with some type of social media on a regular basis. WHY? I understand the draw for personal reasons but for business you have to know why or it can be all consuming and very costly. Hopefully by the end of this post you will know why you do it and be able to take positive action for your business.
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Social Media vs. your Website
Social Media or your website where should you spend your time? With the ongoing time pressures of everyday business it is crucial to determine the best strategy to effectively utilize your website, social media and other online activities. With limited time it is good to understand what is what first. By this I mean you must understand clearly where your potential customers may be online and prepare an approach to attract their attention. Once you have their attention you need to get them ...
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Boaty McBoatFace and driving traffic to your website
Experiment Time - Okay you may not have heard about the Boaty McBoatFace story but you can find out all about it with one quick search online. Basically, an agency in the UK opened up the naming of a boat to the general public. Yep, you guessed it, the leading name chosen by the public was Boaty McBoatface.
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Is the Formal Business Plan dead?
Is your business operating like most small businesses without a written business plan? With no plan, small businesses have a tougher time determining many of the ways to achieve goals for the business. If you don't know where you are travelling to you most likely won't get there unless you are extremely lucky. Take away some of the luck required with a good plan.
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Who will win the NEW online ad wars, Newspapers?
September 2015 witnessed some big announcements in the online advertising space. It seems the online advertising companies are looking to create more direct channels to target customers and others are trying to block the efforts. And we aren’t talking about small players here.
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5 simple strategies to reach a larger audience with your content
Over 2 million and in some cases over 100 million online content pieces have been studied to determine these 5 simple strategies to reach a larger audience with your content. The fine people over at buzzsumo.com have presented this information in a recent webinar.
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  • Get Customers first NOT followers

    Followers don’t pay the bills customers do. Some of the advice for small business start-ups in the market today tells about brand building and the need to engage people through social media, blogs, ...
  • Discover how to generate new content and topics instantly.

    Okay, you have decided to create content to build your audience online or to generate leads and fill your sales funnel. You have your plan and you are executing it but soon you run into the “what ne...
  • Top 10 Website Must-Haves

    Success online for your business requires some key things your website needs. You will discover what your website needs and you can measure where your website measures up against these needs. Then y...
  • Focus your spend, Website vs Social?

    Delivery of this content breaks down into several different channels but I would like to focus on two distinct channels which most are familiar with: Websites and Social Platforms.As a business owner,...