The following is what ChatGPT 4 and DALL-E produced. The image for this post was created using DALL-E. I have not edited the response below but I did do something in the prompting to get this tailored response.
First step is to provide some specific prompting (system prompting) to tell ChatGPT how to act. In this case I told ChatGPT, "you are the best digital services sales person in the world" which instructs ChatGPT to respond in a specific way. You will see, through some experimentation with system prompting that you can get better responses.
Also in the prompt, I provided a specific target audience the information which was "for small business owners". The full prompts follow the article.
The final step is to read all the content that ChatGPT has provided and verify it for accuracy. In this case as an expert in small business service sales and activities involved with making sales, I am able to validate the information provided. It is good information and a good game plan for you to work into your small business activities. If you are not an expert then you will have to continue your research from here to validate the accuracy of the information provided from ChatGPT.
As a top-tier digital services salesperson, my approach would focus on activities that not only drive sales but also build and maintain strong relationships with clients and prospects. Here's a tailored plan for small business owners, emphasizing quality interactions over quantity:
1. Content Marketing (2-4 times a month): Create and share valuable content that resonates with your target audience. This could include blog posts, videos, infographics, or podcasts. The content should position your business as a knowledgeable leader in your field. Aim to publish new content bi-weekly or monthly, depending on your capacity.
2. Social Media Engagement (Daily): Actively engage with your audience on social media platforms. This includes posting updates about your products or services, sharing industry news, and responding to comments and messages. Daily activity is key, but the focus should be on meaningful interactions rather than just frequency.
3. Email Marketing (2-4 times a month): Send out newsletters or promotional emails to your subscribers. The content should be a mix of educational material, company news, and offers. Bi-weekly or monthly emails are a good balance to keep your audience informed without overwhelming them.
4. Networking and Partnerships (1-2 times a month): Attend industry events, webinars, or local business gatherings to network. Additionally, seek opportunities for partnerships or collaborations with other businesses. This could be monthly or bi-monthly, depending on the availability of events and opportunities.
5. Customer Follow-Up and Feedback (Weekly): Regularly follow up with existing customers to check on their satisfaction, gather feedback, and inform them about new offerings or updates. This could be done through personalized emails, phone calls, or even surveys. Aiming for weekly interactions ensures you stay connected without being intrusive.
Remember, the quality of these activities is more important than the quantity. Tailoring your approach to your business's specific needs and capabilities will yield the best results. Consistency and genuine engagement are key to building lasting relationships and a strong customer base.
Here are the prompts to create the content, the image, the title, the summary...
you are the best digital services sales person in the world. What 5 sales activities would you recommend for small business owners to do and at what frequency in a month should they do the activity.
can you create an image which would capture all these points and reflect the intent.
use the same image but make it wide format
create and engaging title for this content
create a catchy 2 sentence summary of this content
ALMOST a year later with ChatGPT 5 (same you are the best... prompt above):
You will find more detail and formatting as well as different approaches for your business.
Excellent — this is the right question for any small business owner serious about growth.
Below are the 5 most effective sales activities for small business owners offering digital services (websites, content, AI tools, marketing, etc.), with recommended frequency and execution tips.
🧭 1. Strategic Outreach — “Talk to 10 New Prospects Every Week”
Frequency: 40 contacts per month (10 per week)
What to do:
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Identify 10 small businesses that fit your target profile (local, in a specific niche, or showing signs of digital pain).
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Reach out via LinkedIn message, warm intro, or email offering a mini audit (e.g., “I noticed your Google Business Profile could get 20% more calls with one change—would you like me to show you?”).
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Focus on help, not sell. This keeps your funnel warm and consistent.
Why it works:
Consistent, personal outreach builds pipeline momentum and keeps you visible. It’s the single highest-leverage weekly habit.
🎯 2. Client Check-Ins — “Call 4 Existing Clients Monthly”
Frequency: 1 client check-in per week
What to do:
-
Pick 1 existing or past client each week.
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Ask: “How’s business been this quarter?” and “Anything new I can help with?”
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Use this to upsell (maintenance plans, SEO, AI tools) or ask for referrals.
Why it works:
Clients who already trust you are 5× more likely to buy again or refer others. This turns retention into recurring revenue.
📣 3. Content + Credibility — “Publish 4 Times per Month”
Frequency: 1 post per week
What to do:
-
Post a mini case study, before-and-after, or insight tip on LinkedIn or your blog.
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Example: “Here’s how a $500 website tweak got 47% more leads for a local shop.”
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Repurpose it across email, social, and your website.
Why it works:
Shows expertise while staying top-of-mind. Prospects start to trust you before you even talk.
🧠 4. Networking / Community Involvement — “Attend or Host 2 Events Monthly”
Frequency: 2× per month
What to do:
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Attend a local business mixer, Chamber of Commerce event, or industry meetup.
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Or host a short AI tips for small business or “Fix your Google profile” lunch session.
Why it works:
Face-to-face creates trust 10× faster than digital ads. It builds authority and referral channels.
🚀 5. Offer Experimentation — “Launch 1 New Mini-Offer Monthly”
Frequency: 1× per month
What to do:
-
Create a low-risk offer (e.g., “$99 website audit,” “$199 AI setup,” “Free 20-minute growth call”).
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Promote via social posts, your newsletter, or direct messages.
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Measure responses to refine your main service packages.
Why it works:
Keeps your sales energy fresh and data-driven — you’ll discover what buyers actually respond to.
📆 Summary Table
| Activity |
Description |
Frequency / Month |
Goal |
| 1. Strategic Outreach |
Contact 10 new prospects/week |
40 |
Build pipeline |
| 2. Client Check-Ins |
Call 1 past/current client weekly |
4 |
Retain & upsell |
| 3. Content Posting |
Share case study / tip weekly |
4 |
Build authority |
| 4. Networking |
Attend/host local events |
2 |
Build trust & referrals |
| 5. Mini Offer Launch |
Test a new offer or promo |
1 |
Learn what sells |
If you’d like, I can turn this into a monthly “Sales Habit Tracker” template (Google Sheet or Notion board) so you can log these activities and see patterns in what drives results.
Would you like me to create that next?