Delivery of this content breaks down into several different channels but I would like to focus on two distinct channels which most are familiar with: Websites and Social Platforms. As a business owner, keep this question in mind, “where should I focus my money and attention online for the long term benefit for my company?” Now with the stage set, let’s dive into Websites versus Social platforms review.

Most likely you are posting, pinning, streaming, casting, tweeting, commenting, reading, watching, and/or interacting with some type of social media on a regular basis. WHY? I understand the draw for personal reasons but for business you have to know why or it can be all consuming and very costly. Hopefully by the end of this post you will know why you do it and be able to take positive action for your business.

Social Media or your website where should you spend your time? With the ongoing time pressures of everyday business it is crucial to determine the best strategy to effectively utilize your website, social media and other online activities. With limited time it is good to understand what is what first. By this I mean you must understand clearly where your potential customers may be online and prepare an approach to attract their attention. Once you have their attention you need to get them ...

Experiment Time - Okay you may not have heard about the Boaty McBoatFace story but you can find out all about it with one quick search online. Basically, an agency in the UK opened up the naming of a boat to the general public. Yep, you guessed it, the leading name chosen by the public was Boaty McBoatface.

Is your business operating like most small businesses without a written business plan? With no plan, small businesses have a tougher time determining many of the ways to achieve goals for the business. If you don't know where you are travelling to you most likely won't get there unless you are extremely lucky. Take away some of the luck required with a good plan.

September 2015 witnessed some big announcements in the online advertising space. It seems the online advertising companies are looking to create more direct channels to target customers and others are trying to block the efforts. And we aren’t talking about small players here.